Getting Started

Core Concepts

Key Zirpa concepts: Candidate, Step, Path, Journey, Agent, Gate, Outcome, Runner, Merge Fields, Compatibility Match, Journey Timeline, and Brand and Account.

What is Zirpa? #

test 123

What is a Candidate? #

What is a Step? #

What is a Path? #

What is a Journey? #

What is an Agent? #

What is a Gate? #

What is an Outcome? #

What is the Runner? #

What are Merge Fields? #

What is Compatibility Match? #

What is Journey Timeline? #

What is a Brand and Account? #

Last updated Mar 28, 2026